OROSI Gimbap

2023 · Branding, Visual Identity

OROSI is a gimbap brand that pursues a complete, balanced flavor — nothing lacking, nothing excessive. The name OROSI comes from a Korean word meaning “whole and wholehearted,” and the brand’s visual language reflects that sense of care, completeness, and intention.

오롯이 김밥은 모자람 없는 온전한 맛을 지향하는 김밥집이다. '오롯이'라는 단어가 가진 완전함과 정성을 시각 언어로 옮기는 데 초점을 두었다.

Orosi Gimbap visual identity
Orosi Gimbap animated graphic
Orosi Gimbap visual system
Orosi Gimbap pattern
Orosi Gimbap name card design
Orosi Gimbap menu
Orosi Gimbap social media graphic
Orosi Gimbap exterior sign 1
Orosi Gimbap exterior sign 2
Orosi Gimbap window graphics
Orosi Gimbap branding details